We’ve “captured” this hard to reach demographic audience where they shop in their trusted
mall. Our “take-one-home” display clearly lets them know the approximately 25 offers inside our attractively designed 6 x 9 envelopes are with coupons, samples, and retail offers relevant to their lifestyle and
needs. Only those interested — “take-one- home!” We’ve virtually eliminated the high waste and low response associated with unsolicited distribution and direct mail. If this is your demographic target you can own
the demo without wasting a dime on demos that don’t. Unparalleled Reach Response and Results.
These “more green than gray” ready-to-buy consumers are definitely in the prime of their lives with more
disposal income than any other demographic audience. They are physically fit, financially secure 50+ and are ready and able to reward themselves — and their families (especially the grandchildren). More than 72%
have grandchildren — lots of grandchildren.
For everything from light, low-fat, low salt foods to clothing, cars, financial services, retirement homes, travel -- you name it -- this is a lucrative
market -- and the fastest growing demographic grouping in America. In fact, it is projected by the year 2020, more than 1 /2 the population will be 50+!
They already dominate product category after category
(decaffeinated coffee, women’s hair coloring, denture cleansers, etc.), and they’re open to all kinds of products and brands that meet their special needs for comfort, security, and personal pleasure.
Covers approximately 50% of all households
with adults 50+
Average household size is 2.2
Adults 45-64 primarily (at least one person
in the household is between 50 and 64)
Average household income is $41,684
51% work part/full time
87% redeem coupons regularly
(72% redeem five or more per week)
48% graduated from or attended college
The overwhelming majority spend liberally on gifts for their grandchildren.
72% have one or more grandchild (over 3.6 grandchildren).
Most are recent responders to a direct-marketing offer